
Our Faces of Sola are highlighted as ambassadors throughout national marketing, public relations, industry events, and more. In addition to a national platform to represent Sola, we will provide them with access to exclusive education and industry opportunities.
Who is the ideal Face of Sola? Someone who...
- Exemplifies the values of Sola: empowerment, excellence, care, inclusivity, and freedom
- Has a desire to inspire, empower, and mentor fellow beauty pros
- Is a licensed professional for a minimum of 2 years
- Has been a Sola beauty pro a minimum of 1 year
- Has an active social media presence
What are the expectations of being a Face of Sola?
- Attend the Faces of Sola Experience in Denver in April
- Be engaged with ongoing contributions to content creation (blogs, social media, podcasts, PR, photo and video shoots)
- Participate in virtual and in-person education and marketing events (webinars, podcasts, industry events, and trade shows)
- Brainstorm ideas and participate in training and workshops
- Bring authenticity through your story
What are the perks of being a Face of Sola?
- Connection with your Sola community
- PR, business and marketing education/training
- Exclusive access to industry leaders
- National platform to showcase your expertise, story, and highlight your craft
How do you become a Face of Sola?
Once a year, we open nominations to our franchisees and managers who nominate the best professionals in their locations. Then, all nominees are invited to submit an official application, consisting of:
- A short video
- A written questionnaire
- Photography of your studio and a headshot (for use if selected)
What happens if I'm chosen as a Face of Sola?
You'll attend an all-expenses paid two-day Faces of Sola immersion experience:
- Meet with your new Faces of Sola class and celebrate
- Participate in marketing content creation
- Take part in an intimate workshop lead by industry experts
- Attend brand ambassador and PR training
- Collaborate with the Sola marketing team to craft the next generation of Sola
Faces of Sola Opportunities:
- Represent the Sola Salons brand and community of over 20,000+ independent beauty professionals
- Features in industry publications and platforms
- Features nationally on the Sola Salons social media pages
- Exclusive access to business education
- Access to exclusive industry opportunities
- Connection to 40+ other ambassadors in the Faces of Sola community